How To Download Sales Report From Amazon
Extracting Your Amazon Seller Key Data
If yous're selling on Amazon, you lot already know that getting all the Amazon Seller Central data you need for a complete picture of your business is challenging (and may seem downright impossible), particularly if you're a large brand with international distribution. We've been in that location.
To make the seemingly impossible possible, we wanted to create a guide that shows how to become your Amazon seller data, equally well every bit the diverse quirks that you need to exist enlightened of within Amazon in society to develop a reliable data reporting system.
The Large Iii Amazon Data Sources:
Data Source One: Your Amazon Seller Central Dashboard
When y'all use it: The Amazon Seller Central Dashboard and its graphs/charts give you a high-level view of your store's operation and inventory condition. If you lot're trying to get a quick idea of high-level figures, this is the identify to start.
How you use it: The Amazon Seller Central Dashboard is accessible merely by logging into your Seller Central business relationship; it is the offset chemical element of the UI that you see.
Why you utilise it: This is where the not-data-analytics folks on the team volition showtime their journey to become a snapshot of performance and manage the account. Simply all the analytics pros out there know you're barely scratching the surface here.
Data Source Two: Exported Data Reports
When y'all employ them: You can download reports through Amazon Seller Central to get detailed information on Orders, Inventory, Traffic, and Returns.
How you use them: Export your make'southward data reports through Amazon Seller Fundamental (see two data report examples below for navigation data).
Why y'all use them: When you desire a granular view into all elements of your Amazon data, exported data reports are most sellers' best bet. Not but can you view and clarify the major categories, but you tin as well become more specific data reports, such as Unshipped Orders, Sales, and Traffic by ASIN.
Data Report Ex. #one: New Orders Study
Navigation: Amazon Seller Fundamental > Sidebar/Top Menu > Orders > Orders Reports
Data Written report Ex. #2: All Orders Written report:
Navigation: Amazon Seller Cardinal > Sidebar/Top Card > Reports > Fulfillment > Sales > All Orders
Data Source Iii: Amazon API (via Amazon Marketplace Web Services aka MWS)
A quick note: Amazon's API (too called Amazon Seller Central API, Amazon Seller API, Amazon Merchant API, among other names) will be updated later in 2021, and MWS volition be replaced with the Selling Partner API (SP-API), merely calling the API through MWS will remain crucial until then.
When you use it: You use Amazon's API through Amazon MWS to get data, such as pending order data, that yous cannot get through exported data reports (more on this in afterward sections) and to schedule Seller Central report requests.
How you apply it: You admission the API through Amazon MWS. In the API section, you tin can cull the API department (e.yard., Orders) and Performance (e.g., ListOrders), the engagement range for the data you want to meet, besides as other optional parameters, and then phone call custom reports based on your needs. Once you lot excerpt the data in CSV form (see Amazon API Subquirk below), yous can send it to Excel, Google Spreadsheets, or your preferred data storage/data warehouse system.
Why yous use it: For brands looking to go a complete Amazon data moving-picture show, information technology is necessary to use both Seller Central information reports (whether through manual download, i.e., every bit in Data Source two or by scheduling them through the API) and using the Real-Time API, which we'll become into next.
Real-Time APIs vs. Reports API
At Daasity, we pause down Amazon's APIs into 2 categories: Real-Time APIs (boxed in red) and the Amazon Reports API (boxed in green).
The Real-Time APIs (Easy Transport, Orders, and others) allow y'all to build applications (e.thou., paying for shipping costs through API or tracking sales trends by SKU) and query the information categories for specific information such every bit an individual order. The Real-Fourth dimension APIs are necessary for brands looking to build data picture considering they supply information that the Seller Primal information reports practise not (see Quirk #1 below).
The Reports API allows you to download the same data reports as you lot would through the Seller Central Dashboard. However, the Reports API also allows you to schedule downloads of data reports.
Now, let'due south caput to where working to go your Amazon seller data gets...more interesting.
Demonstrating Amazon's Information Quirks with Guild Information
The key to building a unmarried source of reliable Amazon data requires a deeper understanding of the differences between data reports from Seller Central and information from the API (and the quirks of each).
To illustrate this, permit's focus on Amazon social club data.
Quirk #i: API + Report = Consummate Order Status Information
To get usa started, here's Daasity CEO, Dan LeBlanc, to explicate some differences between Amazon Data Reports and Amazon's (Existent-Time) API (data sources #2 and #iii to a higher place):
Here's Dan'due south graphic:
To get a consummate picture of Amazon order status data, the API and written report must be integrated: pending order details (costs and quantities) can simply be retrieved from a downloaded written report. The aforementioned details around canceled and refunded orders can only be retrieved from the API.
However, this leads us to an…
Amazon API "Subquirk"
Amazon'due south Real-Time API does not render data requests in JSON. Instead, information technology returns data in CSV course. This is of import to be aware of, especially for larger brands with much larger information sets. Depending on the resources you have available, you lot may find it necessary to add a pace of data processing and convert the CSV files into JSON.
Quirk #2: Amazon Seller Central Information Reports Are Not Upwardly-to-Date
Although the high-level data in your Amazon Seller Key Dashboard is up-to-engagement, all data in the reports that y'all download from Seller Key run on 48-hr delays.
And then, if you download a data written report from Amazon Seller Fundamental on Midweek morning, you lot're looking at data that is updated through Sunday. This means that Wednesday is the kickoff day that you can clarify last week's data.
Quirk #3: Amazon API Limitations
Once y'all get past the hurdles of delayed data reports and normalizing data in Excel, Amazon has another quirk waiting for you lot if you're besides eager and frequent with your API calls.
Amazon has a rate limit on API calls, which ways that you tin only hit the API and then many times before your access is temporarily removed and you're put in the punishment box.
The reason this becomes such an issue for merchants trying to become their Amazon data, especially international ones, is because all API calls (Existent-Time and Reports in add-on to reports on data from different regions) count toward that rate limit.
So, y'all may need to go every study from every region you sell in every day, merely if you accept to redo some data analyses a few times, you may striking the limit from too many requests. For even more than potential frustration, if you accept requested API calls from the Reports API, and they take not loaded yet, those too will get timed out. And so, you take to start from scratch in your data requests.
Bonus Department: A Couple Amazon Settlement Study Quirks
In our commodity most combining Amazon and Shopify data, we mentioned an actress-challenging Amazon data report, the settlement report, which is a large ol' honkin' certificate that contains the full breakdown of fees associated with your Amazon Seller Account, most importantly what you are going to get paid. Like everything else with Amazon's information reports, in that location are quirks to be aware of with the settlement report.
Quirk #i: You tin't schedule or request this fella. Amazon decides when you receive it.
Quirk #two: The settlement study is broken downwards past region. This means that in addition to the fundamental analytical challenges the settlement study poses due to complexity, you lot don't take the power to zoom into individual marketplaces to get the granularity that you might hope for.
Going Quirkless: Allow Daasity Handle Your Amazon Data!
Non to put besides fine a point on this, but...extracting your Amazon Seller Central data and creating a single source of truth effectually that data is a nightmare. It takes experienced analysts hours, every solar day, to correctly download and make sense of all the Amazon information reports (this doesn't even include running daily and then as-needed queries on the reports).
Every bit a result, information technology probably sounds pretty darn skilful to have everything we just discussed completely automated and beautifully presented for you to analyze. Don't do it all by yourself; let Daasity do all the heavy lifting.
Build a single source of truth around your Amazon data today. Bank check u.s. out here and larn more.
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Posted by: hankinsmatifens.blogspot.com
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